Google is used every day worldwide by billion of people for a multitude of reasons. But one thing everybody has in common is this search engine is used primarily to answer our questions. On the other hand, the principal goal of Google is to provide the best answer for every query a user could make.
Digital marketers consider this search engine as an enigma. Every few months, they release new algorithm updates that would throw off any research that would identify the right techniques to rank high in search engine results page (SERPs).
As soon as another update is announced, SEO experts, content writers and other professionals in the SEO field will once more study the new algorithm and try to find another way around it.
For people who have just created their own website, they might be wondering how fast can they rank high in Google. The answer to this question is, it depends. Before you can start thinking about this, you have to make sure that your site is indexed first.
The most typical reason why a site is not indexed is that it is too new. Aside from this, here is a list of other common reasons you need to look into:
- Your web design is probably preventing Google bots to crawl and index your site. The settings of your site can also explicitly block crawling and indexing.
- It is possible that the previous owner of the site (or someone who has access to it) requested removal through Search Console.
- Your site has no connection to other websites through good quality links.
- Your site might have been down or unavailable when Google attempted to crawl in it.
- Your site does not comply with the Webmaster Guidelines. This could be caused by any modifications done by a third party.
If you wish to speed things up and get indexed, you can also ask Google to crawl your site.
Assuming that your site has already been indexed, there is still no definite timetable for how quickly your page can climb high. Now that Google’s AdWords business is booming, you cannot really expect them to give away their secret.
Other sources say that the average time for websites to rank on Google through marketing techniques is about three to six months. But this is only an estimation for sites with no major issues that apply good and consistent optimization strategies.
The question now is, what are the things you need to work on to rank high in SERPs? Below are the factors that play an important role in the ranking process:
Domain Age
Websites with a domain age of one to six months is considered a “new” site. With a domain age less than seven months old, the site is considered to be less reliable and less trustworthy compared to older sites that have already been verified and ranked by Google. However, it is still possible for sites with young domain age to rank, but the rankings will more likely increase after the six-month period.
SEO
Search Engine Optimization will serve as a guide on how your website should look like for it to be visible to Google bots and other indexing programs. It instructs you how to construct titles, insert keywords, add alt image texts and more to optimize your page further. SEO is nowadays a thriving industry with thousands of professionals helping online businesses appear in google search results.
Keyword Competition
Websites that are already established in your niche have a headstart on ranking for popular keyword searches. If your site is new, it will be difficult for you to rank for popular keywords as these are highly competitive. It would be easier to rank through searches with lower levels of competition before moving on to popular keywords.
Quality of Content
Nobody exactly knows how Google bots work. But many experts in the field figured out that these robots are designed to identify active and quality websites. This means adding new, and quality content regularly and consistently will help your page rank higher in the search engine results page.
Clean Domain
The algorithm of Google is also designed to spot sites that try to cheat their system. Tricks such as buying links or keyword stuffing may work for a while. But when Google catches on, the site will get penalized immediately. Correcting these schemes can be a long and difficult process.
Apart from a rough estimation, there is no accurate time on when your site can top the Google search page. Instead of finding plots to speed up your rankings, Think about the factors that play in the ranking process and figure out how you can work on these.
Work on serving your target audience by creating valuable and unique content. Schemes to trick the system may work for a while, but the penalty when caught might cause your site’s permanent downfall. It is better to take the safe road and to build a solid brand that will rank naturally, rather than playing games with google.